This course is for Key Account Managers, providing practical and innovative skills, processes, forms and tools so that they can develop and implement plans, strategies and tactics to ensure reliable, profitable and on-going key account business.
World Class Training
There is a difference in selling to major accounts or key accounts than in selling to the rest of your account base. This course covers the need for key account management, the principles underlying key account management, identifying key accounts, evaluating opportunities for selling to key accounts, understanding personalities within key accounts, formulating the key account management strategy and developing a Strategic Key Account Development Plan.
You will leave equipped to plan your strategy, execute it effectively and conclude a deal without giving away your profit.
What is a Key Account?
Key Account Plan
The prime outcome from this program is a Strategic Selling to Key Accounts Plan.
Your Key Account Managers will attend this program, with details regarding a specific Key Account, and leave with a plan to increase success within that account.